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KMID : 0896220020220010321
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Journal of Daegu Health College
2002 Volume.22 No. 1 p.321 ~ p.336
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A Study on the Strategy of Internet Marketing
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Yoo Byung-Hoon
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Abstract
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The rapid expansion of internet makes companies change their paradigm of management, and it enable them to use e-marketing instead of the traditional off-line channel. Most of companies recognize it as inevitable changes for the increase of their own competitive. This study analyzes the change in marketing environment resulted by internet and suggests the direction of internet marketing by analyzing the literature and the current status of internet marketing. To develop successive internet business the analysis of customers must be preceded and the various event and marketing attracting the customers should be promoted.
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